by: Elias Polcheira
Let’s talk about audience. It is important to recognize the trend that vertical video is becoming more popular because of social media apps such as SnapChat and Periscope. If we look at the demographics of SnapChat, for example, we know that it has been quite popular among Millennials aged 18 to 34. It’s still behind Facebook on the number of hours spent in-app, but it’s already ahead of Twitter. Keeping that in mind, I would like to ask: can we leverage mobile vertical videos in education?